Sales Training: Sales Motivation

by Mark Bowser

Sales motivation without direction is dangerous. Sales motivation with positive direction is success!

There is the story of an American soldier by the name of Murphy who was part of an American Tank Unit fighting with the British in the Libyan Campaign. The young G.I. soon found himself and his unit many, many miles deep into the desert. They went days without seeing any action. Boredom set in. One day, the commanding officer of this unit found this young man walking across the sands as if on a mission. The only problem was that the young American was wearing swimming trunks.

The commanding officer shouted, “Murphy! What on earth do you think you are doing and where are you going?”

“Well, sir,” said Murphy. “It is such a nice day and I have a few hours off so I thought I would go for a swim.”

“You must have been out in the sun too long. The ocean is 500 miles away.”

“Boy!” said Murphy. “It’s a beautifully large beach, isn’t it, sir.”

You see my sales friend, of all the problems Murphy may have had, motivation wasn’t one of them. However, he did have a big problem when it came to direction. A friend of mine likes to say that you run into trouble when your mind gets idle.

So, what is your sales answer today? The answer is purpose. If you have a purpose in selling then your motivation will have a positive focus. And, positive focus plus motivation equals success. Grab hold of your sales purpose and your sale motivation will take care of itself.