Great Messages Can Boost Sales

By Mark Bowser

What is it that makes a great idea great? What is it that takes an idea from obscurity to common language in the culture? 

It was Jim Rohn  who said, “If you share a good idea long enough, it will eventually fall on good people.”  So, how does this happen?  Let’s take a  look at Ronald Reagan.  Reagan had been sharing the same ideas, the same concepts, and the same philosophy for years. But, it wasn’t until 1980 that they begin to take hold. It was then when the masses  of Americans began to gravitate towards Reagan and his message.

Today, we are going to talk about three concepts that we can do to help our message become not only more popular, but also more magnifying. The first idea is Repetition. It has been said that repetition is the mother of all skills and it is so true.  Think about TV ads. If I were to ask you how do you spell relief?  Most of you over the age of 35 would say,  “Well of course, it's  ROLAIDS.”  We all know this because we have heard it a zillion times over the years. Repetition creates stickiness. Repetition creates remembrance. Over time, repetition can create belief.

The second concept is Consistency. President Reagan had a consistent message. It changed very little over the years. He knew himself and he knew his philosophy and he shared that time and time again.  If you want to take your message to the next level then make sure you're communicating the same message consistently every time.

The third concept is Illustration. Stories bring ideas to life. The Great Teacher Jesus Christ is the One who taught us how to use parables or stories to make a point. Christ rarely, if ever, taught without teaching through a story.  People grab hold of stories. People understand stories. And… people are emotionally moved by stories. When emotions are involved, belief is sure to follow.

Well, there we have it. Repetition, Consistency, and Illustration. That's the way to take a mediocre message and make it a great message.  That is the way to take a great message and make it extraordinary. An Extraordinary message that people remember.

Mark E. Bowser

President/CEO

Empowering Enterprises, Inc.

7723 Tylers Place Blvd. #280

West Chester, OH  45069

(513)252-GOAL

 

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